Facultad de Diseño y Comunicación
Congreso Latinoamericano de Enseñanza del Diseño
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Ponencias de la Comisión:
Observatorio de Tendencias

Martes 30 de julio | 9.30 a 13 | Mario Bravo 1050 - Aula Piso 2 Aula 12
Martes 30 de julio | 14 a 17.30 | Mario Bravo 1050 - Aula Piso 2 Aula 12

11 ponencias organizadas por apellido del expositor

A relação entre trend creators e Cenários de Futuro (A)

Paula Visoná

[Unisinos - Brasil]

Metodologias e ferramentas de identificação de tendências, seja para o design, para a comunicação, ou para a economia criativa, geralmente são apresentadas levando em consideração os fenômenos e não, necessariamente, seus ativadores. Assim, abordagens que vão ao encontro dos trend creators potencializam formas de perceber e desdobrar tendências macrossociais, contribuindo para estabelecer estratégias em termos de produto, serviço, experiências e comunicação. Nesse sentido, educar o olhar e os sentidos para identificar, na multiplicidade, esses ativadores de transformação é algo pertinente ao ambiente acadêmico, especialmente atualmente, quando o fetiche pela tecnologia parece desvincular dos indivíduos sua potência de geração do novo.

Comisión: Observatorio de Tendencias

Martes 30 de julio | 9.30 a 13 | Mario Bravo 1050 - Aula Piso 2 Aula 12 Agendar

El desarrollo del trabajo de campo etnográfico y sus técnicas aplicadas al diseño (A)

Barbara Guerschman

[Universidad de Belgrano - Argentina]

El diseño ha sido considerado, teniendo en cuenta diferentes perspectivas teóricas, como la elaboración de un proyecto a partir de la formulación de un problema cuya resolución se materializa en una mercancía. Pero en el desarrollo de mi trabajo de campo etnográfico se hicieron presentes otros sentidos del diseño vinculados a la moda y el consumo. Estos sentidos eran actualizados por los mismos actores, en sus prácticas y discursos. El objetivo de esta ponencia consiste en explicitar de qué forma se realiza este tipo de trabajo y cómo puede contribuir a reconceptualizar las definiciones del diseño como práctica proyectual.

Comisión: Observatorio de Tendencias

Martes 30 de julio | 9.30 a 13 | Mario Bravo 1050 - Aula Piso 2 Aula 12 Agendar

FabLab Livre SP - O Amadurecimento dos FabLab (A)

Isaac Pereira Loureiro

[UNESP - Universidade Estadual Paulista Júlio de Mesquita Filho - Brasil]

Nos últimos anos acompanhei o crescimento da Cultura maker em São Paulo, trabalhando junto a FabLabs. E pude ver de perto como as tecnologias digitais, desenvolvidas e popularizadas durante a última década, trouxeram um novo paradigma de linguagem e aprendizado. O domínio dessas ferramentas, deixaram de ser apenas de profissionais ligados a áreas criativas do design e engenharia. Graças aos makerspaces e FabLabs, tecnologias antes empregadas dentro de grandes indústrias, agora fazem parte do dia a dia de uma parcela cada vez maior de pessoas.

Comisión: Observatorio de Tendencias

Martes 30 de julio | 9.30 a 13 | Mario Bravo 1050 - Aula Piso 2 Aula 12 Agendar

Juego consciente: El proceso del pensamiento creativo con las emociones (A)

Édgar Montaño Lozano

[CUATROC - Colombia]

La implementación de la estrategia metodológica 4C busca potenciar el pensamiento creativo de los individuos a partir del conocimiento del ser y su relacionamiento con el entorno y, de esta manera, enriquecer la cultura y generar mejoras en la calidad de nuestras vidas.

Comisión: Observatorio de Tendencias

Martes 30 de julio | 9.30 a 13 | Mario Bravo 1050 - Aula Piso 2 Aula 12 Agendar

Post-arquitecturas (A)

Juan Vicente Pantin Ruiz

[Universidad Central de Venezuela - Argentina]

Hablar de la "muerte"de la arquitectura podría ser hoy un anacronismo, pero al menos podríamos sospechar con propiedad de la existencia de un “más allá” del heterogéneo conjunto de prácticas históricamente legitimadas bajo el término arquitectura. Abordar prospecciones, indicar tendencias, describir los territorios disciplinares del siglo XXI obligan a una reconsideración radical de los fundamentos de la arquitectura, al reconocimiento de que el mundo ha cambiado (o que ya no existe) y que también nos espera el “allá afuera” del que habla el pensamiento filosófico actual.

Comisión: Observatorio de Tendencias

Martes 30 de julio | 9.30 a 13 | Mario Bravo 1050 - Aula Piso 2 Aula 12 Agendar

A Ride Sharing Service Design in the Shared Economy Era (Focus on Asia) (A)

CHAEMOON YOO

[GRADUATE SCHOOL OF TECHNO DESIGN, KOOKMIN UNIVERSITY - Corea del Sur, República]

The consumption trends in modern society have changed from ownership to sharing, from overconsumption to collaborative consumption. Based on this, shared economic services are applied in a variety of areas such as residential space, transportation, and knowledge. Especially, the popularization of smart devices has improved the accessibility of information, and the shared economic culture is spreading rapidly. As the gap in the existing market is complemented, it is expected to become a mega trend in the future. The aim of this research is to understand value of ride sharing and to explore the future direction of improved model.

Comisión: Observatorio de Tendencias

Martes 30 de julio | 14 a 17.30 | Mario Bravo 1050 - Aula Piso 2 Aula 12 Agendar

A Sexual Photo and a Dolphin-Shaped Pen: Effect of Visceral State on Hedonic Choice (A)

Joo Jaewoo

[Kookmin University - Corea del Sur, República]

We investigate whether visceral state and temporal distance influenced their choice between a hedonic and a utilitarian product. We hypothesize that consumers are more likely to choose a hedonic product when they are hot (e.g., hungry or sexually driven) than when they are cold (e.g., not hungry or not sexually driven). We further hypothesize that the effect of visceral state on hedonic-utilitarian choice is moderated by temporal distance; hot-cold choice difference disappears when consumers make a choice in the distant future. Our two hypotheses were supported by two experiments. We discuss academic contributions and managerial implications of our findings.

Comisión: Observatorio de Tendencias

Martes 30 de julio | 14 a 17.30 | Mario Bravo 1050 - Aula Piso 2 Aula 12 Agendar

A Study on the Education of Master's and Doctorate multidisciplinary design in Korea (A)

Younghwan Pan

[Kookmin University - Corea del Sur, República]

The changes in the design education in Korea were described through the history of the school of design of Kookmin University, and interaction design, a representative design in the field of multi-disciplinary design, were studied. The interaction is to be taught consisted of two axes: design methodology and application domains. Useful methods for education of interaction design are team-team class, city workshop, research walk, book workshop, paper colloquium, and project based class. Education of interaction design should be conducted with long-term perspective.

Comisión: Observatorio de Tendencias

Martes 30 de julio | 14 a 17.30 | Mario Bravo 1050 - Aula Piso 2 Aula 12 Agendar

Fine-tuning to teach design thinking to design students (A)

Re-nato Bertão

[Kookmin University - Brasil]

As design thinking has been intensively widespread as an approach to innovation, nowadays design methods are part of the lexicon of professionals in several industries. This paper situates the design thinking education in such a context discussing some issues and challenges to be tackled by design educators. Discussions are focused on topics as the diffusion based on one-model (d.school) to the detriment of broader design thinking models; the attitude of design practitioners and scholars towards design thinking; the awareness of the designers’ role in a design thinking context; and perspectives regarding teaching design thinking in design schools.

Comisión: Observatorio de Tendencias

Martes 30 de julio | 14 a 17.30 | Mario Bravo 1050 - Aula Piso 2 Aula 12 Agendar

Interactive Gym Service Framework Proposal for Children and Senior (A)

HYEMI JEON

[GRADUATE SCHOOL OF TECHNO DESIGN, KOOKMIN UNIVERSITY - Corea del Sur, República]

The quality of life improves with healthiness. However, the rate of exercise of adolescence and old age is gradually decreasing. The aim of this study is to propose a service and structure of interactive gym for the old and young generation. We reviewed the literature of physical activity of the target and the concept of interactive gym. The design of the interactive gym based on the sensor-mounted smart mat, Kiosk and Controller were proposed. We also suggest the possible applications of the collected data. We proposed the plan to link the interactive gym with educational programs and community programs.

Comisión: Observatorio de Tendencias

Martes 30 de julio | 14 a 17.30 | Mario Bravo 1050 - Aula Piso 2 Aula 12 Agendar

The change of design major in China and the requirement of enterprises (A)

Wansok Jang

[Kookmin University (Corea del Sur) - Wuhan University of Technology (China) - Corea del Sur, República]

So far, the art design discipline It has become a new subject in China's higher education, and has become a research and application specialty in the field of visual arts education in China. In recent years, the art design profession has followed the development of Internet technology into a new stage, not only adding a lot of new professions, but also giving new meaning to the new direction of each profession. With the development of technology, the popularity of smart phones, mobile devices and smart devices, enterprises are paying more and more attention to the interaction design and user experience of websites and products. The design requirements of UIUX are getting bigger and bigger.

Comisión: Observatorio de Tendencias

Martes 30 de julio | 14 a 17.30 | Mario Bravo 1050 - Aula Piso 2 Aula 12 Agendar

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